JORDAN-JOGA SINISTRO

Brazilian football is known for its joy; for playing the beautiful game, for joga bonito. But after two decades without a World Cup title, it was time to remind the world that Brazil is still a team to be feared. So to launch the Brazilian away kit (the first created in partnership with Jordan Brand), we revealed Brazil’s dark side: Joga Sinistro. My last project at Wieden, made with some very special people.

Client: Jordan I Role: Copywriting